top of page
About Us
About Ozone and UltraViolet
At the heart of water treatment, ozone and UV technologies find wide-ranging applications, from maintaining swimming pools and spas to purifying drinking water, managing cooling towers, treating sewage effluent, fostering aquaculture, supporting agriculture, and restoring lakes. Our focus lies squarely on enhancing the quality of swimming pool and spa water, leveraging our expertise in applying ozone and UV solutions effectively to these areas.
By concentrating our efforts within this industry, we deliver top-tier products tailored specifically for your pool and spa needs.
Continuous Innovation
We're dedicated to innovation, constantly refining our manufacturing techniques and product designs to stay ahead in the dynamic pool and spa marketplace. Our commitment to you is simple: we only bring to market products that have undergone rigorous testing and meet our exacting standards of quality, effectiveness, reliability, simplicity, ease of maintenance, serviceability, and durability.
Comprehensive Support
Our expertise extends beyond product development. We provide comprehensive training and support to distributors, OEMs, buying groups, and their dealers or members. We understand that successful sale and installation often require training, and we offer various educational resources to ensure your team is well-equipped. From hands-on training during the crucial first installation to immediate troubleshooting and personalized assistance, we're invested in your success.
Performance Guarantee
Our confidence in the performance of the BlueForce system is unwavering. We stand behind our products with a simple promise: if the BlueForce system doesn't live up to the performance claims outlined in our literature, we'll refund your money. This no-risk guarantee underscores our commitment to delivering results you can trust.
Conclusion
We've given you a glimpse into the strength of our company, our unwavering dedication to the BlueForce product line, and above all, our commitment to your satisfaction.
Thank you for choosing UltraPure™.
Welcome to UltraPure Water Quality
​
We’re thrilled to have you join our growing network of distributors, buying groups, OEM partners, and their dealers or members. As you explore our offerings, you’ll discover why UltraPure™ BlueForce ozone generators and UV systems are the perfect complement to any backyard pool or spa. Our advanced water treatment systems not only elevate water quality but also provide a luxurious, crystal-clear bathing experience—often compared to swimming in bottled water.
​
Our History
​
UltraPure Water Quality has its roots in scientific innovation and a passion for cleaner, safer water. What began as a breakthrough in photochemical ozone technology evolved into a full-fledged commitment to excellence in water sanitation.
​
In 1982, founder Barry Nelson introduced photochemical and UV ozone generation to the Canadian commercial pool market, launching Photozone Inc., which later evolved into Water Quality Management and eventually UltraPure Water Quality Inc. (UWQ). With the company’s expansion into the U.S., UltraPure Water Quality LLC was formed—laying the foundation for a legacy of innovation in the pool and spa industry.
​
About Us
​
UltraPure Water Quality LLC is a privately held Texas-based corporation, headquartered in Katy, Texas. We proudly manufacture our products in North America, backed by a nationwide network of independent sales representatives across the U.S. and Canada.
​
Our product line is anchored in scientific research and driven by our mission: to deliver water that is healthier, clearer, and more enjoyable—while reducing chemical use and supporting long-term equipment performance.
​
Commitment to Quality
​
At UltraPure, quality is not just a promise—it’s our foundation. Every product we manufacture is the result of extensive scientific study, rigorous testing, and decades of real-world performance. Our engineering is based on in-depth research into photochemical ozone generation, with ongoing in-house and third-party testing to ensure consistent, high-performing results.
​
Whether you’re a pool owner, distributor, or OEM partner, you can count on UltraPure products to deliver measurable improvements in water clarity, sanitation, and user satisfaction.
​
About the Founder
​
Barry Nelson, founder of UltraPure Water Quality, holds an Honors Degree in Science with a specialization in Microbiology from the University of Guelph. He began his career at General Foods in 1967, quickly advancing through roles in production, engineering, purchasing, and marketing.
​
In 1977, Barry co-founded a marketing research consulting firm, helping major corporations in North America and Europe merge analytical and creative insights in advertising and branding. During this time, he introduced photochemical and UV ozone technology to Canadian commercial pools—planting the seed for what would become UltraPure Water Quality.
Barry's dedication to science-backed innovation led to the founding of Photozone Inc., which ultimately evolved into UltraPure Water Quality. His early contributions—including pioneering suction-side ozone injection and the Menu Management Approach to sanitation—set industry standards that endure to this day.
​
Innovation and Leadership
​
UltraPure has been at the forefront of pool water treatment innovation for over three decades. Highlights include:
​
-
1987: Introduced suction-side ozone injection for swimming pools, a method rolled out nationally in 1993. This technique uses the pool’s filter as a reaction vessel, improving efficiency while cleaning and degreasing the filter.
-
Mid-1990s: Developed the Menu Management Approach to pool and spa water sanitation—dividing sanitation into three components: Residual, Disinfection, and Oxidation. Ozone provides powerful oxidation, while chlorine addresses residual and disinfection.
-
2007: Introduced the Ozone Detection Tube for spa systems, helping dealers and homeowners verify ozone performance and creating a new aftermarket sales category.
Transition and Future Outlook
​
In February 2018, longtime senior managers Brian and Nancy Richardson acquired UltraPure Water Quality. With more than 45 years of combined experience in water treatment, operations, and customer service, their leadership ushered in a new era of growth and modernization.
​
A key milestone came in 2023 with the relocation of UltraPure’s headquarters and manufacturing operations to Katy, Texas. This move streamlined operations, enhanced logistics, and reaffirmed the company’s commitment to American manufacturing.
​
Looking ahead, Brian and Nancy remain focused on delivering best-in-class water treatment systems that align with the evolving needs of both residential and commercial pool professionals.
​
Leadership Team
​
Brian Richardson
President, UltraPure Water Quality LLC
Brian Richardson brings two decades of hands-on experience in water treatment, product development, and operations to his role as President. Since joining UltraPure in 2005, Brian has held key positions including National Service Manager, Operations Manager, and Head of Compliance and Product Development.
​
In 2018, Brian and his wife Nancy acquired the company, steering it into a new phase of growth and innovation. Under their leadership, UltraPure relocated from Ontario, Canada to Katy, Texas—positioning the company for continued expansion.
​
Prior to his time at UltraPure, Brian owned and operated an international transportation company, where he oversaw logistics, fleet operations, and strategic contracts. His entrepreneurial mindset and commitment to quality continue to shape UltraPure’s reputation for service excellence and product reliability.
​
Brian believes that long-term success comes from strong relationships, a customer-first mindset, and products that stand the test of time.
​
Nancy Richardson
Vice President, UltraPure Water Quality LLC
With over 30 years in the pool and spa industry, Nancy Richardson is the operational heartbeat of UltraPure. She began her career in the pool & spa retail sector, gaining firsthand knowledge of customer expectations and product performance—an insight that continues to guide her work today.
​
Since joining UltraPure in 1996, Nancy has held roles in Customer Service as well as Inside Sales, and Marketing. Today, she serves as Vice President, managing Accounts Payable and Receivable, overseeing administrative operations, and providing direct support to customers and vendors.
​
Nancy’s commitment to precision, her deep understanding of the industry, and her focus on long-term partnerships make her an essential part of UltraPure’s success.
.png)
bottom of page